Work Ready Oklahoma.
Recurring event brand and marketing system for a semi-annual job fair connecting low-income Oklahomans with leading employers. Designed to run reliably, twice a year, without starting over.
A job fair only works if the right people show up on both sides of the table. Attracting 40 employers and 250 job seekers to the same room, consistently, requires more than a flyer. The creative and marketing system had to do real recruitment work, not just announce the event.
Led the event brand and graphic design. Built for immediate recognition and consistent execution across every format. Digital, print, social, on-site signage. A system that could be deployed each cycle without losing coherence or requiring a rebuild from scratch.
Not generic event promotion. Messaging that spoke directly to people looking for a real opportunity.
Drove targeted digital marketing and social media to reach the right job seekers and the right employers. Recruitment creative calibrated to the audience and not generic event promotion, but messaging that spoke directly to people looking for a real opportunity.
Designed and managed the full event experience, including professional photography and on-site headshot services. A practical amenity that gave job seekers something useful to leave with and reinforced the event's credibility.
Roughly 40 employers and 250 job seekers per event, delivered consistently across multiple cycles. Post-event analysis and reporting closed the loop and informed each subsequent fair.