Wellspring Weekend
Brand support, promotional system, and digital presence for a retreat program serving Oklahoma parents and caregivers navigating foster care, adoption, relative caregiving, and raising children with special needs. Creative work with real stakes.
Wellspring Weekend reaches families in genuinely difficult situations. The creative had to work for a wide range of family types, including foster and adoptive parents, relative caregivers, and parents of children with special needs, without flattening their differences into generic "family" messaging. It needed to feel warm, specific, and trustworthy, or it would not reach the people who need it most.
Led the design and brand work across the full program — promotional materials, social graphics, website design, event backdrops, and supporting collateral. Every piece calibrated to an audience that needs to feel seen, not just informed.
Warm, specific, and trustworthy — or it doesn't reach the people who need it.
Built a cohesive visual and messaging system that could flex across multiple family types and touchpoints without losing consistency. Physical event materials, digital promotion, and web presence all pulling in the same direction.
Promotional materials designed to help the right families discover a program created for their unique needs and show why this retreat is worth stepping away from an already demanding life.