DDS PossABLE
Award-winning campaign brand and creative system for a first-of-its-kind state initiative to end a decade-long waitlist for developmental disability services. High stakes, complex audiences, and no margin for miscommunication.
Historic state funding had been allocated. The hard part wasn't the money it was reaching the people who needed to know. Families, caregivers, and individuals with developmental disabilities across Oklahoma, many of them non-English speaking, needed clear and trustworthy information fast. The creative had to work for all of them.
Led the creative and design direction for the full campaign brand. Built to signal accessibility, trust, and forward movement. The identity had to hold across a wide range of formats and audiences without losing coherence: conference signage, video, print, direct mail, digital, and bilingual materials all speaking in the same voice.
Drove the design strategy across the full campaign translating complex program information into materials that worked for real people in real situations. Clear hierarchy, plain language, accessible formats. Design decisions made with the audience in mind at every step, not after.
Design decisions made with the audience in mind at every step, not after.
Oversaw the creative end to end across a genuinely multifaceted program: brand identity, integrated communications, video production, event planning and logistics, community engagement, training materials, and bilingual support. One creative direction applied consistently across every touchpoint and every community.
The campaign earned industry recognition and helped drive meaningful enrollment into newly available services. Communities that had been waiting years finally had a clear path forward and materials they could actually use to navigate it.